CRUISE SHIP Case Study [ppt]

What's Cruise Ship?

A cruise ship or cruise liner is a passenger ship used for pleasure voyages, where the voyage itself and the ship's amenities are part of the experience. Cruising has become a major part of the tourism industry, accounting for U.S.$27 billion with over 18 million passengers carried worldwide [1] in 2010. The industry's rapid growth has seen nine or more newly built ships catering to a North American clientele added every year since 2001, as well as others servicing European clientele. Smaller markets such as the Asia-Pacific region are generally serviced by older tonnage displaced by new ships introduced into the high growth areas. Cruise ships operate mostly on routes that return passengers to their originating port. In contrast, dedicated transport oriented ocean liners do "line voyages" and typically transport passengers from one point to another, rather than on round trips. Some cruise ships also engage in longer trips which may not lead back to the same port for many months (longer round trips).

You can download the presentation Cruise Ship Case Study in Crise ship.ppt [HF}
You can download the presentation Cruise Ship Case Study in Crise ship.ppt


History Cruise Ship......
Early years:
- Prinzessin Victoria: Completed in 1900
- By Albert Ballin, GM of Hamburg-America Line

Titanic was an Olympic class passenger owned by the White Star Line and built at the Harland and Wolff shipyard in Belfast, Ireland(1912).

Organization: Cruise ships are organized much like floating hotels, with a complete hospitality staff in addition to the usual ship's crew. It is not uncommon for the most luxurious ships to have more crew and staff than passengers. Regional industries: The number of cruise tourists worldwide in 2005 was estimated at some 14 million. The main region for cruising was North America (70% of cruises), where the Caribbean islands were the most popular destinations. Next was Continental Europe (13%). more about Cruise Ship in here