Acer Case Study [ppt]
The third largest computer manufacturer in the world behind HP and Dell. The company also owns the largest franchise computer retail chain in Taipei, Taiwan. In 1976 - 1986 Acer - Commercialize microprocessor technology, In 1987-1995 Acer - Establish a leading brand and go global, In 1996-2000 Acer - Offer fresh technology for everyone & everywhere , In 2001-beyond Transform from manufacturing to services.
History :
- Founded: Stan Shih (in 1976) Multitech International Corporation.
- Renamed ACER (in 1987): means “sharp”, implies “energetic” and “capable”.
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At present, Acer is among the world's top ten branded PC Vendors, Providing marketing and service operations across Asia-Pacific, the Americas, Europe and the Middle East, and supporting dealers and Distributors in over 100 countries.
Acer - leading e-business innovator, providing e-enabling solutions that combine IT products with a range of services delivered via Acer's global infrastructure.
You can download the presentation Acer Case Study in Acer.ppt [hotfile]
You can download the presentation Acer Case Study in Acer.ppt [ziddu]
Background :

The company continues to invest enormously in research and this is reflected in the modern design and advanced technology applied in today’s Acer products.
The Acer Group employs nearly 35,000 people in 232 enterprises spanning 41 countries worldwide, supporting dealers and distributors in over 100 countries.
The Acer Groups revenues for 2002 were US $13 billion.
Acer now has a significant number of engineers worldwide, dedicated to research and development, to ensure that its products remain at the forefront of information technology.
Acer's long-term mission:
- Break the barriers between people & technology.
- Acer are committed to developing empowering technology in the form of easy-to-use, dependable products that meet our customers’ needs.
- Empowerment through hardware, software and services.

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