Fast Food Case Study [ppt]

Differentiation & Positioning of Fast Food Company.

Fast food is the term given to food that can be prepared and served very quickly. Fast Services Food = General term used for a limited menu of foods that lend themselves to production-line techniques; suppliers tend to specialize in products such as hamburger, pizzas, chicken, or sandwiches.

Subway is one of Fast Food popular company in USA, Fred DeLuca founded the SUBWAY® chain in Connecticut, USA, in 1965. The company has since grown into a multi-billion pound business, with 31,949 outlets in 91 countries.

The SUBWAY® chain aims to increase the number of outlets it has in the UK and Ireland to over 2,000 stores by 2010.

You can download the presentation Fast Food Case in Fast Food.ppt

In 2009, the SUBWAY® chain was ranked the number one franchise opportunity by Entrepreneur Magazine.

In 2008, the SUBWAY® chain was voted the No. 1 sandwich provider in the British Sandwich Association’s (BSA) sandwich industry report.

In most years, about 70% of new SUBWAY® franchises are sold to existing SUBWAY® owners. The low fat menu is popular with customers all around the world.

Background - The McDonald's Story

The McDonald's story began in 1940 when Dick and Mac McDonald opened a highly successful car-hop, barbecue restaurant in San Bernardino, Calif. They temporarily closed their restaurant, built a simplified menu around their best-liked products, designed a more efficient interior and re-opened with self-service at the former car hop windows.

Thus, they invented the self-service, drive-in concept that was a limited-menu, paper-service, hand-out operation, featuring 15-cent hamburgers, 19-cent cheeseburgers, 20-cent malts and 10-cent French fries. After a slow start, business boomed. In 1952, American Restaurant Magazine ran a cover story on the phenomenal success of the brother's new concept.