BudNet Case Study [ppt]

BudNet is widely considered to be the most advanced, thorough consumer gather system in the marketing industry. A system that uses aspects from technology, accounting, and inventory in order to create the most accurate MIS (Management Information System) possible. A marketing system that accurately pinpoints who is buying their products, and from where. Then, the marketing becomes persuasive; thus increasing sales. The MIS network that has increased sales and allowing Anheuser-Bush to be the market-leader in their industry.

You can download the presentation BudNet Case Study [ppt] in BudNet.ppt [hotfile]
You can download the presentation BudNet Case Study [ppt] in BudNet.ppt[ziddu]


Anheuser Strategies:

1. BudNet, used by the company's U.S. distributors, representatives and drivers, is a brick-size handheld PC that tracks accounts receivable, past sales, package placements, and other data pertaining to Anheuser-Busch's products, as well as product-display information about competitors.
2. The data allows the beer giant to track what beer lovers are buying, as well as when, where, and why. The company uses the information for marketing strategies, for promotions targeted to certain markets, and to determine where competitors may have an edge