Protect and Gamble Case Study [ppt]

HISTORY PROCTER & GAMBLE

Product :

1. Ariel is a brand of laundry detergent.
2. Actonel is a brand of osteoporosis drug.
3. Bounty (paper towel) sold in the United States, Canada, and the United Kingdom
4. Braun is a small-appliances manufacturer specializing in electric razors,
5. coffeemakers, toasters, and blenders.
6. Crest is a brand of toothpaste.

You can download the presentation samsung case in P and G Case.ppt

7. Dawn is a brand of dishwashing detergent.
8. Downy/Lenor is a brand of fabric softener.
9. Duracell is a brand of batteries and flashlights.
10.Fusion is a brand of men's wet shave razors and is the quickest P&G brand to 11.have reached $1 billion in annual sales.
12.Gain is a brand of laundry detergent and fabric softeners.
13.Gillette is a safety razor manufacturer.
14.Head & Shoulders is a brand of shampoo body wash, and deodorant.
15.Old Spice is a brand of aftershave and shaving cream.
16.Ivory is a soap.
17.Nice 'n Easy is a hair coloring product.
18.Olay is a brand of women's skin care products.
19.Oral-B is a brand of toothbrush.
20.Pampers is a brand of disposable diaper.
21.Pantene is a brand of hair care products (conditioners/styling aids).
22.Prilosec OTC is a brand of heartburn medicine co-marketed by AstraZeneca.
23.Pringles is a brand of potato chips.
24.Puffs is a brand of facial tissue.
25.Secret is a brand of antiperspirant and deodorant.
26.TAG is a deodorant and body spray.
27.Tide is a brand of laundry detergent.
28.Vicks is a brand name of over-the-counter medicines (Formula 44, Sinex, NyQuil/DayQuil)
29.Wella is a brand name of hair care products (shampoo, conditioner, styling, and hair color).
30.Whisper is a brand of pantyliners sold primarily in Asian markets.

For the spesific product and target market :

Ivory
Target market is families
Products: Body soap, body washes, dish soap,
Sold in Grocery stores, Costco, Walgreens etc.
Priced low

Olay
Target Market is Women
Products: face washes and lotions, sunless tanners, anti-aging products, body lotions, body washes
Sold in grocery stores, Target, Wal-Mart, etc.
Little higher priced compared to similar products

Zest
Target market is young adults who are active and on the go
Products: Scented bars of soap and body washes
Sold in again Grocery stores, Costco, Wal-mart, Target etc.
Priced low

Noxzema
Target Market is teenagers and young adults
Products: deep cleansing face pads, astringents, face wash, face lotions, deep cleaning masks
Sold similar stores as Olay products
Price low

BC-18 in USA market :
In 1986 The Company develops a new technology that enables consumers to wash and condition their hair using only one product. Pert Plus/Rejoice shampoo quickly becomes one of the leading worldwide shampoo brands. (BC-18)
Pert Plus was to take over the leading value position in the US shampoo market, with market share at least 10% by the end of fiscal year 1989.
Pert Plus was positioned as the shampoo that offered attractive hair in a convenient way.
Long-term Marketing goal: to take over the leading value position in the USA shampoo market.

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