Introduction to Culture

The world is composed of countless cultures depending on how close one looks. For instance take a cursory look in the field of anthropology. Where only several decades ago anthropology focused on the investigation of distinct tribal cultures there are now innumerable studies of the cultural minutiae of modernity, from biker gangs to science fiction fan clubs and sport teams. Part of the cause behind the ever spreading idea of culture is the term itself. Now the term culture is applied to social groups of all sizes from corporate culture to pop culture, from youth culture to Chinese culture. In the field of business research many prominent researchers view each individual nation as containing a unique culture. However a nation is not a homogeneous unit.

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