Young Men Christian Association - YMCA

It is a short for Young Men’s Christian Association is now only Y. The 166 years old organization is trying a new rebranding strategy to increase understanding of the impact for their works in the communities. They argue that it has changed its name to only Y in order to align with how people most commonly refer to the organization. Besides implementing new brand, the organization has also unveiled a “new, more forward-looking logo that reflects its vibrancy and diversity”.

The new YMCA

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